Food for Leticia Moreinos Schwartz is not just a profession, but a lifetime passion. She was born in Brazil, where food is a cultural fascination. From a very young age, she surprised and delighted young and old with her culinary creations.
Yet, there was no such thing as a career in food in Brazil, so she got B.A degree in Economics. This has allowed her to see all projects with a discerning eye that is always focused on your budget and your goals.
Leticia’s love of food led her to New York City to study at the former French Culinary Institute (now International Culinary Center). Afterward, she acquired exceptional, hands-on experience while working at some of the most prestigious restaurants in the world: Le Cirque 2000, La Grenouille, La Caravelle, and Payard Patisserie & Bistro.
Along the way, she became a food writer for renowned magazines such as Saveur, Fine Cooking, Eating Well, Bon Appetit, and many others. But, more importantly, she became the bestselling author of three cookbooks: The Brazilian Kitchen, My Rio de Janeiro, and Latin Superfoods.
After the release of her books, national TV and radio morning shows kept calling to book appearances: her sweet and warm personality had reached into the hearts of millions, and viewers were asking for more. As a result, she worked as TV correspondents to NBC Universal during Rio 2016 Olympics, with skyrocketing ratings during her cooking segments on the Today Show.
Above and beyond her love for making tasty food, Leticia realized she also had a love for ensuring food was nutritious and healthy. Thus, merging delectable and wholesome foods resulted in her becoming the spokesperson for “America’s Diabetes Challenge,” a seven-year national campaign by Merck and the American Diabetes Association.